LINCOLN name is inspired from Abraham Lincoln as President of America, Lincoln County process filter with Charcoal Mellow for Jack Daniels, Lincoln brand car and Billy the kids which is all of that related with American story. Plus all the customer feel the atmosphere real back to 18th century need the password to be enter, casual dining, vintages cocktails, American whiskey , hidden and underground concept, whisky on tap, guest directly order to the bar and table service with cosy living room style etc